Search engine optimization is arguably one of the most effective online advertising methods available to individuals and businesses around the world. Not to mention it is also one of the most cost-effective online marketing methods which a business can start to implement immediately.
Search engine optimization is essentially broken down into two different methodologies: on-site SEO and off-site SEO.
The biggest mistake in SEO is to assume that the same SEO tactics will work with every website. Search Gurus works with each client to determine the best course of action based on a number of factors. This customized SEO plan ensures we have a strong strategy in place to work towards.
On-site search engine optimization is the strategic manipulation of your website HTML code to help search engines properly identify and classify the information contained within your website.
By helping search engines properly identify the information regarding your business helps the search engine's to understand when to display your website as people search. By investing time at the beginning of your website development efforts you can properly seed your top keywords in the search engine friendly manner.
Off site search engine optimization is an ongoing project whereby link building efforts and social media posts provide relevant information to those who are searching while at the same time providing inbound link to your corporate website.
When combining both search engine optimization strategies and methodologies with a unified strategy in place you can achieve an incredible increase in traffic to your corporate website.
Search engine optimization marketing is only one of the ways search gurus can help you grow your business and increase your return on your investment.
" I wanted to take the time to thank Search Gurus and especially Paul Johnston for all of the time and effort devoted to developing and redesigning our new website up to today’s standards. The entire project was very smooth from the beginning, and they graciously guided us from the initial ideas to completion. Their expertise has proved invaluable and the overall design was developed by taking into consideration our immediate needs as well as consideration for further expansion. I could not be more pleased with our working relationship or the completed website. I look forward to continuing the development of our on-line presence under your expert guidance. Thank you for all the time and expertise you have devoted to this project. I sincerely appreciate the dedication and professionalism demonstrated on this project. "