Privacy Policy

Information We May Collect

The information we collect depends on how you interact with our website and services. This may include information you provide directly, information collected automatically, and information generated when we perform audits, analysis or digital marketing work.

We may collect:

• contact information, such as your name, company name, email address, phone number and website URL;
• information you submit through forms, quote requests, audit requests, messages or email communications;
• business and project information, such as your service interests, marketing goals, website needs, budget range or project details;
• technical information, such as your IP address, browser type, device type, operating system, referring pages, pages visited, date/time stamps and general usage data;
• website audit information, such as crawlability signals, metadata, page structure, performance indicators, schema-related observations, content gaps and other publicly available website signals; and
• client-supplied materials, such as copy, images, logos, brand assets, credentials, analytics access, search-console access or other information needed to perform agreed services.

How We Use Information

Search Gurus Inc. uses collected information for reasonable business, marketing, service delivery, website operation and communication purposes.

We may use information to:

1. respond to inquiries, quote requests, contact form submissions and service questions;
2. prepare website reviews, SEO audits, AI visibility assessments, recommendations, proposals or project estimates;
3. provide SEO, web design, content, analytics, AI visibility, AEO, AIO, GEO, lead-generation or related digital marketing services;
4. manage client projects, approvals, reporting, billing, support and service communications;
5. improve our website, content, user experience, service offerings and internal processes;
6. monitor website security, prevent misuse, investigate technical issues and protect our systems; and
7. comply with legal, accounting, tax, regulatory or contractual obligations.

Website Audits, Forms and Analysis Tools

When you request a website audit, quote, consultation or analysis, we may review the website URL and information you submit. Audit outputs may be generated using a combination of manual review, automated tools, third-party systems and internal analysis.

Website audits and diagnostic reports are intended to provide practical insight into website visibility, technical health, content structure, SEO readiness and AI search discoverability. They may rely on information available at the time of review and should not be treated as a complete technical, legal, security, accessibility or compliance audit unless expressly agreed in writing.

Cookies, Analytics and Similar Technologies

Like many websites, Search Gurus Inc. may use cookies, pixels, analytics scripts, server logs and similar technologies to understand how visitors use our website, improve performance, measure campaigns, remember preferences and maintain security.

These technologies may help us understand:

• which pages are visited and how visitors navigate the website;
• which devices, browsers and general locations are used to access the website;
• whether forms, calls-to-action, campaigns or referral sources are performing effectively; and
• whether the website is functioning properly and securely.

You can adjust cookie settings through your browser. Blocking some cookies or scripts may affect how parts of the website function.

Third-Party Services and Processors

We may use trusted third-party services to operate our website, manage forms, host data, process email, measure analytics, perform audits, monitor performance, support advertising or deliver digital marketing services.

These services may include, where applicable:

• website hosting, content management, security and backup providers;
• analytics, tag-management, search-console, advertising, call-tracking or reporting platforms;
• email, CRM, form-processing, spam-prevention or communication tools;
• SEO, crawl, performance, accessibility, schema, AI visibility or audit platforms; and
• payment, accounting, project-management or file-sharing systems used in connection with client work.

These third-party providers may process information on our behalf or according to their own privacy policies. We do not control every third-party platform, search engine, browser, AI model or external website that may interact with your website or data.

Advertising, Remarketing and Campaign Measurement

Search Gurus Inc. may use advertising, remarketing, conversion tracking or campaign measurement tools to understand marketing performance and improve our services. These tools may use cookies, pixels or similar technologies to measure visits, conversions, form submissions, calls or campaign activity.

Where third-party advertising platforms are used, those platforms may collect or receive information from our website and elsewhere on the internet to provide measurement services, ad personalization, frequency management, attribution or campaign reporting. You can often manage advertising preferences through the privacy settings offered by those platforms and your browser.

Email, Phone and Marketing Communications

If you contact Search Gurus Inc., request a quote, submit an audit request, become a client or otherwise provide contact information, we may use that information to respond to you and communicate about relevant services, project details, updates or opportunities.

We aim to send commercial electronic messages only where permitted by applicable law, including Canada’s Anti-Spam Legislation where applicable. You may ask us to stop sending non-essential marketing communications by using an unsubscribe link, replying to the message, or contacting us directly.

Client Information and Supplied Materials

When Search Gurus Inc. performs client work, clients may provide access to websites, analytics accounts, search-console data, hosting accounts, content management systems, advertising platforms, images, brand materials, business information and other project-related materials.

We use client-supplied materials for the purpose of evaluating, quoting, managing, performing and supporting the agreed work. Clients are responsible for ensuring they have the right to provide any materials, credentials, content, images, logos, testimonials or third-party assets submitted to Search Gurus Inc.

AI-Assisted Tools and Automation

Search Gurus Inc. may use AI-assisted tools, automation, reporting systems, SEO platforms, content-analysis systems or diagnostic tools to support research, audits, technical analysis, strategy development and service delivery.

We aim to use these tools responsibly and with appropriate human review. However, third-party AI systems, search engines and automated platforms may process information according to their own terms, privacy practices and technical limitations. Sensitive credentials or confidential client information should only be shared through approved channels and when required for the agreed work.

How We Protect Information

We use reasonable administrative, technical and organizational safeguards intended to protect information from unauthorized access, misuse, loss, alteration or disclosure. These safeguards may include limited access, password-protected systems, reputable service providers, secure hosting practices and internal handling procedures.

No website, email system, hosting platform, internet transmission or digital storage method can be guaranteed to be completely secure. You should avoid sending highly sensitive information through general website forms unless specifically requested and appropriate for the engagement.

How Long We Keep Information

We keep information only as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, maintaining business records, delivering services, complying with legal or tax obligations, resolving disputes, supporting security and preserving reasonable project history.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements and legitimate business needs.

Disclosure of Information

Search Gurus Inc. does not sell personal information. We may share information only where reasonably necessary for legitimate business, service, legal or operational purposes.

Information may be disclosed:

• to service providers who help us operate the website or deliver services;
• to contractors, consultants or partners involved in an approved client project;
• when required by law, court order, regulatory request or legal process;
• to protect the rights, safety, property or security of Search Gurus Inc., our clients, website users or others; or
• in connection with a business transaction such as a merger, restructuring, sale of assets or corporate change, subject to appropriate safeguards.

Storage and Processing Outside Your Province or Country

Some third-party providers, platforms or systems used by Search Gurus Inc. may store or process information outside Ontario or outside Canada. When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction.

Your Choices and Access Requests

You may contact Search Gurus Inc. to request access to, correction of, or deletion of personal information we hold about you, subject to identity verification, legal obligations, business record requirements and applicable exceptions.

You may also:

1. choose not to submit optional information through website forms;
2. adjust cookie or tracking settings in your browser;
3. unsubscribe from non-essential marketing communications where an unsubscribe option is provided; and
4. contact us to update inaccurate contact or business information.

Links to Other Websites

This website may contain links to third-party websites, platforms, tools or resources. Search Gurus Inc. is not responsible for the privacy practices, content, security or policies of third-party websites. You should review the privacy policy of any third-party website or service you choose to use.

Children’s Privacy

This website is intended for business, marketing and general informational use. Search Gurus Inc. does not knowingly collect personal information from children. If you believe a child has provided personal information through this website, please contact us so we can review and address the matter appropriately.

Changes to This Privacy Policy

Search Gurus Inc. may update this Privacy Policy from time to time to reflect changes to our website, services, tools, legal obligations or privacy practices. The updated version will be posted on this page with a revised “Last updated” date.

Contact Details

The full legal name of SearchGurus.ca is Search Gurus Inc.

The registered/contact address for Search Gurus Inc. is:
14 Jeanette Ave
Grimsby, ON L3M 5B4
CA

Email: info@searchgurus.ca
Phone: (289) 277-1358

If you require additional information or have questions regarding this Privacy Policy, please contact us.