Website Terms of Service and Use
Introduction
By accessing or using this website, you agree to be bound by these Terms of Service and all applicable laws. If you do not agree with these terms, you should not use this website.
This website is intended for business, informational and general marketing purposes. Search Gurus Inc. may update, change or remove website content at any time without notice.
Website Terms vs. Client Service Agreements
These Terms of Service apply to your use of this website. They do not replace any written proposal, quote, statement of work, service agreement, retainer agreement, invoice terms, email approval or other written arrangement between you and Search Gurus Inc.
If you become a client of Search Gurus Inc., the specific scope of work, fees, deliverables, timelines, responsibilities and payment terms for that engagement will be governed by the applicable written agreement or approval connected to that project or service.
License to Use Website
Unless otherwise stated, Search Gurus Inc. and/or its licensors own the intellectual property rights in the materials published on this website. Subject to the limited license below, all rights are reserved.
You may view website pages, download pages for caching purposes, and print reasonable portions of the website for your own internal business or personal reference, subject to the restrictions set out in these terms.
You must not:
- republish material from this website on another website or in print or digital media without written permission;
- sell, rent, sub-license, reproduce, duplicate, copy or otherwise exploit website material for a commercial purpose;
- modify, reverse engineer or create derivative works from website materials except as permitted by law;
- use screenshots, case studies, service descriptions, design elements or other website materials to imply endorsement or partnership without written permission;
- redistribute content from this website except where content is specifically and expressly made available for redistribution; or
- republish or reproduce any part of this website through iframes, screen scraping, automated copying tools or similar methods.
Acceptable Use
You must not use this website in any way that causes, or may cause, damage to the website or impairment of the availability, performance, security or accessibility of the website. You must not use this website for any unlawful, illegal, fraudulent, harmful, abusive or malicious purpose.
You must not use this website to copy, store, host, transmit, send, publish or distribute material that contains or links to:
- spyware, malware, viruses, Trojan horses, worms, rootkits, keystroke loggers or other malicious software;
- phishing material, spam, fraudulent offers or deceptive communications;
- content that infringes intellectual property, privacy, publicity or other legal rights; or
- content that is defamatory, threatening, abusive, discriminatory or otherwise unlawful.
You must not use this website or any part of it to transmit unsolicited commercial communications or to misrepresent your identity, affiliation or authority.
Automated Access, Scraping and AI Training
You must not conduct systematic or automated data collection activities on or in relation to this website without the express written consent of Search Gurus Inc. This includes, without limitation:
- scraping, crawling, data mining, data extraction or data harvesting;
- article spinning, bulk copying, content rewriting or automated republication;
- framing, embedding or displaying website content in a way that misrepresents its source;
- using website content to train, fine-tune, benchmark or populate artificial intelligence systems, datasets or competing services; and
- using automated systems in a way that places unreasonable load on the website or interferes with normal website operation.
Free Audits, Reports and Website Analysis
Search Gurus Inc. may offer free website audits, SEO reviews, AI visibility checks, diagnostic reports, forms, calculators, analysis tools or similar resources. These resources are provided for general informational and introductory purposes only.
Any audit, report or recommendation may be automated, semi-automated or based on limited available data at the time it is generated. It should not be treated as a complete technical review, security audit, accessibility audit, legal review, privacy review, compliance review or business performance guarantee.
Search engines, AI platforms, third-party tools and website conditions change frequently. A free audit or report may not identify every issue, opportunity or risk affecting a website.
SEO, AI Visibility and Results Disclaimer
Search Gurus Inc. provides SEO, website design, digital marketing, AI visibility, answer engine optimization, analytics, content, technical and consulting services intended to improve digital presence and discoverability. However, Search Gurus Inc. does not guarantee specific business outcomes.
Without limiting the general nature of the above, Search Gurus Inc. does not guarantee:
- specific rankings in Google, Bing or any other search engine;
- inclusion in Google AI Overviews, featured snippets, local packs or other search features;
- citations, mentions or recommendations by ChatGPT, Gemini, Perplexity, Claude or any other AI system;
- specific traffic levels, lead volume, conversion rates, sales, revenue or return on investment;
- that any keyword, page, campaign or website will achieve a particular position within a particular timeframe; or
- that third-party platforms will continue to display, rank, index, crawl, quote, summarize or interpret a website in a particular way.
SEO and AI visibility are influenced by many factors outside our control, including competition, client participation, website history, technical limitations, market demand, third-party algorithms, platform policies, reviews, backlinks, search behaviour and the actions of search engines and AI systems.
Third-Party Platforms, Tools and Services
Search Gurus Inc. may reference, recommend, configure or work with third-party platforms and tools, including but not limited to search engines, AI platforms, analytics tools, advertising networks, hosting providers, CMS platforms, plugins, APIs, maps, fonts, email systems, payment systems, CRMs, review platforms and social media services.
Third-party platforms are not controlled by Search Gurus Inc. They may change, suspend, discontinue, restrict or alter their services, algorithms, data, policies, pricing, integrations or availability at any time. Search Gurus Inc. is not responsible for third-party outages, errors, policy decisions, algorithm changes, indexing decisions, ranking changes, AI-generated outputs or platform limitations.
Client Responsibilities
If you request a quote, submit information, approve work, or become a client of Search Gurus Inc., you are responsible for providing accurate, complete and timely information. Client participation can materially affect the quality, timeline and outcome of a project or campaign.
Client responsibilities may include, where applicable:
- providing accurate business, service, product, pricing, location and contact information;
- supplying timely feedback, approvals, login credentials, hosting access, domain access, analytics access and other required permissions;
- confirming that supplied copy, images, logos, videos, testimonials, reviews, trademarks and other materials may legally be used;
- reviewing drafts, designs, reports, website pages and recommendations before publication or implementation;
- maintaining any third-party accounts, subscriptions, advertising budgets, hosting plans, domains or software licences needed for the work; and
- notifying Search Gurus Inc. promptly of business changes, legal requirements, branding updates, technical issues or concerns that may affect the work.
User Submissions and Client Materials
In these terms, “user submissions” and “client materials” include any information, text, images, files, credentials, logos, screenshots, data, reports, access permissions, website content, business information or other materials submitted to Search Gurus Inc. through this website or in connection with an inquiry or service engagement.
You grant Search Gurus Inc. permission to use, reproduce, adapt, store, review and process submitted materials as reasonably necessary to respond to your inquiry, prepare recommendations, perform audits, provide quotes, deliver services, maintain records, communicate with you and carry out the purpose for which the materials were provided.
You represent that you have the necessary rights and permissions to provide any materials you submit. You must not submit materials that are unlawful, infringe third-party rights, contain confidential information you are not authorized to share, or could give rise to legal action against you, Search Gurus Inc. or another party.
Website Launches, Hosting, Maintenance and Integrations
Website projects and maintenance services may involve hosting environments, DNS settings, domain registrars, email routing, CMS platforms, plugins, themes, scripts, APIs, forms, analytics tags, security tools and third-party integrations. These systems can be affected by updates, outages, configuration changes, compatibility issues, expired licences, third-party policies or access limitations.
Unless otherwise agreed in writing, clients are responsible for maintaining ownership of their domains, hosting accounts, software licences, third-party accounts and subscriptions. Search Gurus Inc. is not responsible for issues caused by unauthorized changes, client-side modifications, third-party failures, expired services, compromised credentials or platforms outside our control.
Payment, Deposits and Project Terms
Fees, deposits, billing schedules, third-party costs, cancellation terms, project timelines and deliverables are governed by the applicable proposal, quote, invoice, statement of work or written service agreement. Unless otherwise stated in writing, all amounts are in Canadian dollars (CAD).
Search Gurus Inc. may pause, delay or discontinue work where required information, approvals, access, payment or cooperation has not been provided. Third-party costs, advertising spend, hosting, software, domains, plugins and similar expenses may be billed separately or payable directly by the client.
Portfolio, Case Studies and Marketing Use
Unless otherwise agreed in writing, Search Gurus Inc. may reference completed work, general project descriptions, screenshots, client names, public-facing websites, reviews, testimonials or non-confidential results in its portfolio, proposals, presentations, website, case studies or marketing materials.
Search Gurus Inc. will not knowingly disclose confidential client information in public marketing materials without permission.
Customer Information and Privacy
Personal information submitted through this website is handled in accordance with our Privacy Policy and applicable privacy laws. Search Gurus Inc. does not sell personal information. However, website operation and service delivery may involve trusted third-party processors, hosting providers, analytics tools, spam protection tools, email systems, CRM systems or other vendors that help us operate the website and respond to inquiries.
Please review our Privacy Policy for more information about how personal information may be collected, used and protected.
Links to Other Sites
This website may contain links to third-party websites, resources, tools, platforms or services for convenience or reference. These sites and services are independent from Search Gurus Inc. We do not control them and do not make representations, warranties or conditions concerning their content, accuracy, security, availability, policies or practices.
You are responsible for reviewing the terms and privacy policies of any third-party website or service before using it or relying on information found there.
Website Content, Monitoring and Revisions
Search Gurus Inc. makes reasonable efforts to keep website information accurate and current. However, website content may contain errors, omissions, outdated information or typographical issues. We do not guarantee that all website information will always be complete, current or error-free.
We may update, revise, remove or replace website content, service descriptions, pricing references, examples, case studies, resources and these Terms of Service at any time without notice.
Restricted Access
Access to certain areas, dashboards, reports, portals, tools or resources may be restricted. Search Gurus Inc. may restrict, suspend or disable access to any restricted area at its discretion.
If Search Gurus Inc. provides you with a user ID, password, report link, dashboard access or other credentials, you are responsible for keeping that access confidential and for all activity associated with your credentials.
Viruses and Security
Search Gurus Inc. takes reasonable measures to operate a safe website, but we do not warrant that this website, downloads, links, forms, scripts, third-party tools or communications will be free from viruses, malware, vulnerabilities or other harmful components.
You are responsible for using appropriate security software, browser protections, access controls and backup practices when accessing websites or downloading materials from the internet.
Intellectual Property
The Search Gurus name, logo, design elements, website content, service descriptions, graphics, code, layout, written materials and other intellectual property are owned by Search Gurus Inc. or used under licence, except where otherwise indicated.
Nothing on this website transfers ownership of any intellectual property rights to you. You may not use Search Gurus Inc. branding, content or materials in a way that suggests endorsement, affiliation or partnership without written permission.
No Warranties
This website and its content are provided “as is” and “as available” without representations, warranties or conditions of any kind, whether express or implied. Search Gurus Inc. makes no warranties regarding the accuracy, completeness, reliability, availability or suitability of this website, website content, free audits, reports, recommendations, third-party tools or linked resources.
To the maximum extent permitted by applicable law, Search Gurus Inc. disclaims all warranties and conditions, including implied warranties of merchantability, fitness for a particular purpose, non-infringement and uninterrupted or error-free operation.
Limitations of Liability
To the maximum extent permitted by law, Search Gurus Inc. will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for any loss of revenue, income, profits, business opportunities, goodwill, reputation, rankings, traffic, leads, data or anticipated savings, arising from or related to your use of this website, reliance on website content, free audits, reports, recommendations, third-party tools, search engines, AI platforms or linked resources.
These limitations apply whether the claim is based in contract, tort, negligence, statute, equity or any other legal theory, even if Search Gurus Inc. has been advised of the possibility of such losses.
Exceptions
Nothing in these Terms of Service will exclude or limit any warranty, condition, right or liability that cannot lawfully be excluded or limited under applicable law.
Reasonableness
By using this website, you agree that the exclusions and limitations of liability set out in these Terms of Service are reasonable. If you do not consider them reasonable, you should not use this website.
Other Parties
You acknowledge that Search Gurus Inc. has an interest in limiting the personal liability of its officers, directors, employees, contractors, agents and representatives. You agree not to bring any claim personally against those individuals in connection with losses you suffer in relation to this website.
The limitations of warranties and liability in these Terms of Service protect Search Gurus Inc. and its officers, directors, employees, contractors, agents, subsidiaries, successors, assigns and subcontractors.
Indemnity
You agree to indemnify and hold harmless Search Gurus Inc. from and against any losses, damages, costs, liabilities and expenses, including reasonable legal fees, arising out of your breach of these Terms of Service, misuse of this website, infringement of third-party rights, unlawful conduct, or materials you submit to Search Gurus Inc.
Breaches of These Terms of Service
If you breach these Terms of Service, Search Gurus Inc. may take appropriate action, including suspending your access to the website, blocking access from your IP address, contacting your internet service provider, removing submitted materials, refusing service, or bringing legal proceedings where appropriate.
Assignment
Search Gurus Inc. may transfer, subcontract or otherwise deal with its rights and obligations under these Terms of Service without notifying you or obtaining your consent. You may not transfer, subcontract or otherwise deal with your rights or obligations under these Terms of Service without written consent from Search Gurus Inc.
Severability
If any provision of these Terms of Service is determined by a court or other competent authority to be unlawful or unenforceable, the remaining provisions will continue in effect. If part of an unlawful or unenforceable provision can be deleted to make the provision lawful or enforceable, that part will be deemed deleted and the rest of the provision will continue in effect.
Entire Agreement for Website Use
These Terms of Service, together with our Privacy Policy, constitute the entire agreement between you and Search Gurus Inc. in relation to your use of this website. They do not replace separate written agreements governing paid services, client projects, retainers, proposals, statements of work, invoices or other business arrangements.
Governing Laws and Jurisdiction
These Terms of Service are governed by the provincial laws of Ontario and the federal laws of Canada applicable in Ontario. You agree to the exclusive jurisdiction and venue of the courts of Ontario, Canada, for disputes related to this website, subject to any mandatory laws that may apply.
Changes to These Terms
Search Gurus Inc. may revise these Terms of Service from time to time. Revised terms will apply to website use from the date they are posted on this website. You should review this page periodically to ensure you are familiar with the current version.
Contact Details
The full legal name of SearchGurus.ca is Search Gurus Inc.
The registered/contact address for Search Gurus Inc. is:
14 Jeanette Ave
Grimsby, ON L3M 5B4
CA
Email: info@searchgurus.ca
Phone: (289) 277-1358
If you require additional information or have questions regarding these Terms of Service, please contact us.