There are a lot of different factors that go into a website and optimization of keywords is only part of the process.
By taking the time at the beginning of a website build to determine what the SEO goals are, many times it makes more sense to use a custom website vs a CMS to properly achieve the desired results.
Now before anyone starts sounding the alarm, CMS or Content Management Systems have a big role to play, but if not used correctly, end up creating security issues and much larger issues.
If you have a website with under 50 pages, it’s generally a smarter idea to have flat files.
Yes, since speed is also a way search engines rank pages and a properly formatted website can load incredibly fast if it does not need to access a database multiple times per request to receive information about the site markup and contents.
The page speed is dramatic and allows the same website to be served to hundreds / thousands more customers, not to mention, a positive ranking signal for the search engines.
Before you invest your time and energy into your website, ask yourself a few questions.
- Does my website require more than 50 primary pages
- Will I be updating the site regularly
- Will I be updating the site or will someone else be applying the updates
- Is this included with my marketing services
If you are still not sure how to proceed, we welcome you to call our office to discuss your objectives and we can help you achieve your desired results.
When reviewing your current strategy, we compile a list of your digital assets and determine what we can leverage across multiple networks to provide a more intuitive and cluster based footprint. Discover quickly the results of working with a proven strategy in place.