The basics done properly, because almost everything else depends on them: titles, headings, readable URLs, crawlable links, indexable content, sensible page structure, and an internal link path that leads search engines to the pages that matter.
These posts are written for owners and managers rather than developers, so nothing here assumes you already speak SEO. Read this topic first if your site is new, or if it has not been touched in a few years and nobody can explain what changed.
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