{"id":97,"date":"2016-04-24T16:48:59","date_gmt":"2016-04-24T20:48:59","guid":{"rendered":"https:\/\/www.searchgurus.ca\/blog\/?p=97"},"modified":"2025-10-09T14:43:45","modified_gmt":"2025-10-09T18:43:45","slug":"conversion-rate-optimization-apply-seo","status":"publish","type":"post","link":"https:\/\/www.searchgurus.ca\/blog\/conversion-rate-optimization-apply-seo\/","title":{"rendered":"What is Conversion Rate Optimization and how does it apply to SEO?"},"content":{"rendered":"

Conversion Rate Optimization<\/h2>\n

follows the same principals as what you normally would measure when doing a business analysis using the “Classic Business Funnel”.<\/p>\n

\"classic
example of classic conversion funnel<\/figcaption><\/figure>\n

Now with online marketing, the metrics are very similar and depend on what your conversions are (ecommerce sites generally have different conversion metrics than a brick and mortar business).<\/p>\n

With ecommerce websites, the website generates revenue directly and so the calculations for Conversion Rate Optimization are slightly different. \u00a0You can adjust your formula based on your business requirements.<\/p>\n

 <\/p>\n

This is very similar to the classic sales funnel which is a modified business funnel to measure conversion costs. \u00a0The steps taken to increase the effectiveness to the campaign is another form of\u00a0Conversion Rate Optimization.<\/p>\n

These types of funnels allow you to visualize your overall objectives and can help you identify potential weaknesses in your process (a great asset for your SWOT analysis).<\/p>\n

 <\/p>\n

If your\u00a0small or medium sized business is a more traditional brick and mortar business or provide services to a local geographic area, your Conversion Rate Optimization metrics will look a little more like this.<\/p>\n

View post on imgur.com<\/a><\/p><\/blockquote>\n