{"id":7,"date":"2015-04-16T22:44:48","date_gmt":"2015-04-16T22:44:48","guid":{"rendered":"https:\/\/www.searchgurus.ca\/blog\/?p=7"},"modified":"2025-10-09T14:43:52","modified_gmt":"2025-10-09T18:43:52","slug":"what-to-do-with-only-a-few-more-days-before-the-big-google-shake-up","status":"publish","type":"post","link":"https:\/\/www.searchgurus.ca\/blog\/what-to-do-with-only-a-few-more-days-before-the-big-google-shake-up\/","title":{"rendered":"What to do with only a few more days before the BIG Google Shake Up"},"content":{"rendered":"<p class=\"lead\">If you haven\u2019t already checked your website score, you may want to consider doing that first. \u00a0Once you know where you stand, you can make a plan with what to move forward with next.<\/p>\n<p>Ask yourself a few questions.<\/p>\n<p>1. Is my website mobile friendly? \u00a0If you do not know the answer to this, there are many tools online that will help you determine this. \u00a0In fact, you can request a complete report from Search Gurus Inc by completing the form above and reviewing the details which are emailed to you. \u00a0If your website is mobile friendly, then the next step is to test it from a mobile device. \u00a0Do you like how it is displaying. \u00a0Are you displaying everything you want on the page? \u00a0Is it easy to read? \u00a0Do you have call to actions? \u00a0Do you have an online form? \u00a0All of these things help you convert the traffic you get on your website into leads.<\/p>\n<p>2. My website is mobile friendly, what\u2019s next. \u00a0Do you have a list of keywords that you want to rank for? \u00a0If not, this is a good time to start thinking about the keywords you want to rank well for. \u00a0There are many tools that can help you determine what keywords you want to focus your attention on. \u00a0AdWords provides a keyword planning tool that can help you compile your list.<\/p>\n<p>3. What are your competitors doing? \u00a0This is important. \u00a0Once you have your list of keywords, start searching and keep track of who ranks for each keyword. \u00a0If you are seeing specific competitors constantly come up, there is a good chance they are already engaged in SEO and online marketing. \u00a0Take a look at what they are doing. \u00a0Take notes.<\/p>\n<p>4. Add new content. \u00a0If you do not regularly update your website then you are wasting a HUGE opportunity to provide your website a heart beat. \u00a0If you are not updating and managing your website, it is not being used properly.<\/p>\n<p>If you do not have time to manage your website and provide it the time and attention it deserves, consider hiring Search Gurus and have a team of professionals give your website a fresh start.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you haven\u2019t already checked your website score, you may want to consider doing that first. \u00a0Once you<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,29],"tags":[8],"class_list":["post-7","post","type-post","status-publish","format-standard","hentry","category-google-updates","category-seo-fundamentals","tag-google-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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