Website consulting is useful before a business commits to a redesign, a new feature or a larger development project. The first task is to define the decision. \u201cWe need a new website\u201d describes a solution; \u201ccustomers cannot find the right service or complete an enquiry\u201d describes a problem to investigate.<\/p>\n
State what the business needs to decide and what would make the project worthwhile. Identify the visitor groups, the main tasks they need to complete and the information they need before taking action. Keep secondary ideas separate from the essential launch requirements.<\/p>\n
Collect customer questions, staff observations, support requests and examples of pages that cause confusion. If analytics or Search Console data is available, record the period, pages and actions being reviewed. Note any recent site, service or tracking changes that could affect what the data shows.<\/p>\n
A problem may call for clearer content, a revised page structure, a form improvement, a technical fix or a larger rebuild. Compare options by the user problem they solve, the effort to implement them and the work required to maintain them. Defer features that have no clear owner or acceptance test.<\/p>\n
For each deliverable, identify who supplies content, approves decisions, tests the result and maintains it after launch. Define how the business will confirm that the work is complete, such as a working form, a clear service page or a tested booking path on mobile and desktop.<\/p>\n
A useful consulting brief for a Toronto project should fit on a short list of goals, evidence, requirements, owners and tests. It gives the business a consistent basis for comparing proposals and deciding what to do first.<\/p>\n","protected":false},"excerpt":{"rendered":"
Website consulting is useful before a business commits to a redesign, a new feature or a larger development project. The first task is to define the decision. \u201cWe need a new website\u201d […]<\/p>\n","protected":false},"author":3,"featured_media":1162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/1163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/comments?post=1163"}],"version-history":[{"count":5,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions"}],"predecessor-version":[{"id":5189,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/1163\/revisions\/5189"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/media?parent=1163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories?post=1163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/tags?post=1163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}