Internet Trends 2014<\/a>, the market has evolved beyond earlier expectations.<\/p>\nWith a market that is still growing, it makes sense for Google to take stock and ensure that their user base is getting the best possible experience across their device.<\/p>\n
In other words, why serve a website designed for a PC which was designed back in\u00a01999, when it can\u2019t possibly provide the same type of experience as a mobile responsive design.<\/p>\n
These new signals should directly affect over half of the totals SERP results meaning this will be one of the biggest updates in a long time.<\/p>\n
To put this into perspective, usually\u00a0a global update affects between .1% \u2013 10% of global search results with the higher end of the spectrum usually only happening when something goes wrong at Google (example: when gmail goes down). \u00a0If you have ever wondered\u00a0where to find this data, I would start here:\u00a0https:\/\/www.google.com\/appsstatus#hl=en&v=status&ts=1422334799000 and view the associated documents.<\/p>\n
If you NEED to know as it happens, consider using their RSS feed:\u00a0https:\/\/www.google.com\/appsstatus\/rss\/en<\/p>\n
The signs have been on the wall for a while, however with inconsistent mobile frameworks and beta \/ buggy releases with\u00a0infrequent updates, it\u2019s only recently that standardization and best practices have been established enough that Google could confidently make assumptions to base their algorithm updates on.<\/p>\n
What does this mean for everyone? \u00a0In theory, better results and a better experience.<\/p>\n
What does this mean for online marketers? \u00a0Get with the times or get lost in a sea of higher relevant\u00a0\u201cviewport\u201d relevant results.<\/p>\n","protected":false},"excerpt":{"rendered":"
The news is not a big shocker, considering\u00a0the massive acceptance rate and growth the mobile market has seen<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,29,30],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-google-updates","category-seo-fundamentals","category-technical-seo"],"yoast_head":"\n
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<\/p>\n