![\"Screenshot361\"](\"https:\/\/www.searchgurus.ca\/blog\/wp-content\/uploads\/2015\/03\/Screenshot361.jpg\")
<\/p>\nThe news is not a big shocker, considering\u00a0the massive acceptance rate and growth the mobile market has seen in the last few years.<\/p>\n
According to\u00a0Kleiner Perkins Caufield & Byers (KPCB)\u00a0Internet Trends 2014<\/a>, the market has evolved beyond earlier expectations.<\/p>\n With a market that is still growing, it makes sense for Google to take stock and ensure that their user base is getting the best possible experience across their device.<\/p>\n In other words, why serve a website designed for a PC which was designed back in\u00a01999, when it can\u2019t possibly provide the same type of experience as a mobile responsive design.<\/p>\n These new signals should directly affect over half of the totals SERP results meaning this will be one of the biggest updates in a long time.<\/p>\n To put this into perspective, usually\u00a0a global update affects between .1% \u2013 10% of global search results with the higher end of the spectrum usually only happening when something goes wrong at Google (example: when gmail goes down). \u00a0If you have ever wondered\u00a0where to find this data, I would start here:\u00a0https:\/\/www.google.com\/appsstatus#hl=en&v=status&ts=1422334799000 and view the associated documents.<\/p>\n If you NEED to know as it happens, consider using their RSS feed:\u00a0https:\/\/www.google.com\/appsstatus\/rss\/en<\/p>\n The signs have been on the wall for a while, however with inconsistent mobile frameworks and beta \/ buggy releases with\u00a0infrequent updates, it\u2019s only recently that standardization and best practices have been established enough that Google could confidently make assumptions to base their algorithm updates on.<\/p>\n What does this mean for everyone? \u00a0In theory, better results and a better experience.<\/p>\n What does this mean for online marketers? \u00a0Get with the times or get lost in a sea of higher relevant\u00a0\u201cviewport\u201d relevant results.<\/p>\n","protected":false},"excerpt":{"rendered":" The news is not a big shocker, considering\u00a0the massive acceptance rate and growth the mobile market has seen in the last few years. According to\u00a0Kleiner Perkins Caufield & Byers (KPCB)\u00a0Internet Trends 2014, … Read article<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,29,30],"tags":[],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-google-updates","category-seo-fundamentals","category-technical-seo"],"_links":{"self":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":1,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":11,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions\/11"}],"wp:attachment":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}