{"id":26,"count":4,"description":"Deciding what to publish, in what order and for whom. Articles cover keyword to page mapping, service and location pages, FAQs, topic clusters, internal linking between related pages, and how to keep a blog useful long after the first burst of enthusiasm wears off.\n\nStrategy is the difference between publishing for a year and publishing for something.","link":"https:\/\/www.searchgurus.ca\/blog\/category\/content-strategy\/","name":"Content Strategy","slug":"content-strategy","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts?categories=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}