{"id":25,"count":2,"description":"Measurement, so decisions stop being guesses. Articles cover Google Analytics 4 and Search Console setup, conversion tracking, what a monthly report should actually contain, and how to tell traffic that converts from traffic that only visits.\n\nIf you cannot see which pages produce enquiries, fix this before adding more content.","link":"https:\/\/www.searchgurus.ca\/blog\/category\/analytics-reporting\/","name":"Analytics & Reporting","slug":"analytics-reporting","taxonomy":"category","parent":0,"meta":[],"_links":{"self":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/www.searchgurus.ca\/blog\/wp-json\/wp\/v2\/posts?categories=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}