There are a lot of different factors that go into a website and optimization of keywords is only part of the process.
By taking the time at the beginning of a website build to determine what the SEO goals are, many times it makes more sense to use a custom website vs a CMS to properly achieve the desired results.
Now before anyone starts sounding the alarm, CMS or Content Management Systems have a big role to play, but if not used correctly, end up creating security issues and much larger issues.
If you have a website with under 50 pages, it’s generally a smarter idea to have flat files.
Wait, what?
Yes, since speed is also a way search engines rank pages and a properly formatted website can load incredibly fast if it does not need to access a database multiple times per request to receive information about the site markup and contents.
The page speed is dramatic and allows the same website to be served to hundreds / thousands more customers, not to mention, a positive ranking signal for the search engines.
Before you invest your time and energy into your website, ask yourself a few questions.
- Does my website require more than 50 primary pages
- Will I be updating the site regularly
- Will I be updating the site or will someone else be applying the updates
- Is this included with my marketing services
If you are still not sure how to proceed, we welcome you to call our office to discuss your objectives and we can help you achieve your desired results.
When reviewing your current strategy, we compile a list of your digital assets and determine what we can leverage across multiple networks to provide a more intuitive and cluster based footprint. Discover quickly the results of working with a proven strategy in place.
If you haven’t already checked your website score, you may want to consider doing that first. Once you know where you stand, you can make a plan with what to move forward with next.
Ask yourself a few questions.
1. Is my website mobile friendly? If you do not know the answer to this, there are many tools online that will help you determine this. In fact, you can request a complete report from Search Gurus Inc by completing the form above and reviewing the details which are emailed to you. If your website is mobile friendly, then the next step is to test it from a mobile device. Do you like how it is displaying. Are you displaying everything you want on the page? Is it easy to read? Do you have call to actions? Do you have an online form? All of these things help you convert the traffic you get on your website into leads.
2. My website is mobile friendly, what’s next. Do you have a list of keywords that you want to rank for? If not, this is a good time to start thinking about the keywords you want to rank well for. There are many tools that can help you determine what keywords you want to focus your attention on. AdWords provides a keyword planning tool that can help you compile your list.
3. What are your competitors doing? This is important. Once you have your list of keywords, start searching and keep track of who ranks for each keyword. If you are seeing specific competitors constantly come up, there is a good chance they are already engaged in SEO and online marketing. Take a look at what they are doing. Take notes.
4. Add new content. If you do not regularly update your website then you are wasting a HUGE opportunity to provide your website a heart beat. If you are not updating and managing your website, it is not being used properly.
If you do not have time to manage your website and provide it the time and attention it deserves, consider hiring Search Gurus and have a team of professionals give your website a fresh start.
The news is not a big shocker, considering the massive acceptance rate and growth the mobile market has seen in the last few years.
According to Kleiner Perkins Caufield & Byers (KPCB) Internet Trends 2014, the market has evolved beyond earlier expectations.
With a market that is still growing, it makes sense for Google to take stock and ensure that their user base is getting the best possible experience across their device.
In other words, why serve a website designed for a PC which was designed back in 1999, when it can’t possibly provide the same type of experience as a mobile responsive design.
These new signals should directly affect over half of the totals SERP results meaning this will be one of the biggest updates in a long time.
To put this into perspective, usually a global update affects between .1% – 10% of global search results with the higher end of the spectrum usually only happening when something goes wrong at Google (example: when gmail goes down). If you have ever wondered where to find this data, I would start here: https://www.google.com/appsstatus#hl=en&v=status&ts=1422334799000 and view the associated documents.
If you NEED to know as it happens, consider using their RSS feed: https://www.google.com/appsstatus/rss/en
The signs have been on the wall for a while, however with inconsistent mobile frameworks and beta / buggy releases with infrequent updates, it’s only recently that standardization and best practices have been established enough that Google could confidently make assumptions to base their algorithm updates on.
What does this mean for everyone? In theory, better results and a better experience.
What does this mean for online marketers? Get with the times or get lost in a sea of higher relevant “viewport” relevant results.
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